They didn’t know what to call it, they weren’t agreed. They were in two minds; should it be called this or that – not literally ‘this’ or ‘that’ but something or something else – again not literally.
Someone came along and suggested they not call it anything at all, thus preserving its uniqueness. It being itself, what need had it of joining the legions of some general category as denoted by this word or that.
He wasn’t appreciated - by either side. Off he went. They still haven’t made a decision.